“Big Data.” The concept seems to be on the minds and lips of those even remotely interested in business trends in the 21st century. And yet, as alluded to by Matthew Quint, director of Columbia University’s Center on Global Brand Leadership, the reality of Big Data is often misunderstood. During his presentation, the fourth in the five-part Transforming Architectural Practice Series, Quint presented case studies of data usage by corporations, debunked myths about data, and outlined a compelling case for the value of data collection and analysis in architectural practice.
Quint pointed out that data is all around us. It is collected by every mobile phone, appliance, and surveillance camera in the world. The Internet alone generates incalculable reams of it. In and of itself, however, this information has no practical use. It is only noteworthy once it has been parsed, organized, cross-referenced, cleaned, and securely stored. Quint suggested it is only then that data becomes Big Data that can be used to generate a better product or service. Continue reading “The Potency of Data”
“The pressure for scoops is bigger than ever because of the linking system that has developed,” said Matt Chaban, referring to the preponderance of online publications and shared information. Chaban now writes the “Appraisals” column published every Tuesday in The New York Times, but his byline has previously appeared in the New York Observer, Crains New York Business, the New York Daily News, and The Architect’s Newspaper. He has been covering real estate for all of those publications, employing his versatile writing style to suit the voice of each publication. He had to excuse himself several times during the “Design Media Update: Insights from the Insiders” program to do some last minute fact-checking with his editor. Fact-checking, a safeguard against publishing mostly accidental errors, is somewhat of a luxury in this lightning-fast age of media, which, according to Chaban, has prompted the “update” to become the new “correction.” Continue reading “As You Readers Already Know, the Media Is Swiftly Changing”
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– Denver Demonstrates How to Do Multi-Modal Transportation Continue reading “In the News”