Doing Good is Good Business

The Professional Practice series “Transforming Architectural Practice” presented the second of five lectures on 03.31.14, addressing the topics of transparency, engagement and sustainability through a discussion of B Corps. Put simply, “B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk,” or, in architecture, what Living Building Challenge certification is to the built world. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Continue reading “Doing Good is Good Business”