In this issue:
• Repositioning the AIA
Repositioning Architects and the AIA
According to AIA National President Jeff Potter, FAIA, and Executive Vice President and CEO Robert Ivy, FAIA, the Institute has begun “a year-long initiative exploring the perceptions, beliefs, attitudes, needs, and value of ‘the Architect.’ The initiative developed out of a broad consensus among members that architects and the Institute are at a threshold that demands increased awareness of our place in society and the way we present ourselves to the world.” In addition to soliciting members’ input, the Institute will also reach out to “clients, perspective clients, and the public in order to gain a greater level of insight, especially from those who don’t see a need for (or understand how) an architect or architecture fits into their life.”
The Institute has retained LaPlaca Cohen and Pentagram to guide this important initiative, which is not a rebranding but rather a “repositioning.” We urge AIANY Chapter members to actively contribute to the discussion here to have our voices heard, or contact repositioning[at]aia.org.