This year’s Grassroots was all about “Repositioning.” Presentations and discussions, largely on Capitol Hill, were about the future of the Institute and the profession. The Groundhog Day, heard-it-all-before, déjà vu was countered by a fresh sense of purpose and need for results. With only 70 days until June and the AIA Convention, those attending the Repositioning sessions were asking for an action plan, not a regurgitation of other efforts, such as the much-maligned AIM – “Aligning the Institute for the Millennium.”
Enthusiasm prevailed and naysayers were few. In the back rows of the Hyatt Capitol Hill Regency Ballroom, as Ray Rhinehart, Ph.D., Hon. AIA, was being introduced as the Oz-like wizard behind the screen, the master of the teleprompter, and the one who is truly in-the-know, someone was quietly singing under his breath:
They tried to make me go to repo but I said ‘no, no, no’
Yes I’ve been black but when I come back you’ll know know know
I ain’t got the time and if my daddy thinks I’m fine
He’s tried to make me go to repo but I won’t go go go.
I’d rather be at home with Ray
I ain’t got seventy days
Cause there’s nothing
There’s nothing you can teach me….
Despite the catchy tune, we all learned a lot from the conversation between the AIA’s New York City-based consultants Arthur Cohen of LaPlaca Cohen, and Michael Bierut of Pentagram. The presentations, subsequent discussions, and summary by “Uncle Sugar” (or was that “Repo Man”) Robert Ivy, FAIA, are all easily found on the AIA’s website.
The following morning at the breakfast sessions, one of the most cogent comments came from Abby Suckle, FAIA, who serves on both the AIANY and AIA NYS Boards. She noted: “Centers for Architecture accomplish exactly what the Repositioning sets out to do – engage with the general public, put architects in the public eye as world-changing idealists, and show elected officials that we know our business and our public policy, too.”
So, AIANY and the 25 other AIA Chapters now operating architecture centers have a head-start on Repositioning. We’ve been moving in the right direction for nearly 10 years, ever since the Center opened in October 2003. But there is more to do: they tried to make us go to repo, and we said, yes, yes, yes.
Continue reading “Rhetorically Speaking: Go to Repo”